Trade Matters The flower industry in Kenya and Ethiopia (2007)
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	Trade and foreign direct investment are important instruments in the fight against poverty and ecological degradation. It is an undisputed fact that trade and investment flows can play a positive role in reducing poverty and in halting biodiversity-loss. What is disputed, however, is how these flows should be regulated and organised. Finding ways to maximise the positive contribution of trade and investment flows for sustainable development is certainly one of the greatest challenges of this decade. The Flower industry in Kenya and Ethiopia is a case study, part of the Trade Matters! publication series produced by IUCN-National Committee of the Netherlands (IUCN NL) and Both ENDS. The series provides more insight into the relationships that exist between economic policy (such as trade and investment policies), the achievement of sustainable livelihoods in poor countries, and halting the loss of biodiversity. Each case describes a specific example, and offers important instruments in the fight against poverty and ecological degradation. The cases are intended to support the current discussions worldwide on how globalisation can benefit all life on earth. Trade Matters: The flower industry in Kenya and Ethiopia Both ENDS, 2007 (pp 20). This publication is free of charge and can also be downloaded here